Fiction need not just be entertainment - it can be a tool that energises real-world innovation. Companies can use the imaginative power of fiction writing to inspire bold ideas and push the boundaries of what's possible.
Take Tesla's robots and vehicles, for example, that have been said to step right out of I, Robot. Elon Musk has certainly openly said that he draws inspiration from sci-fi classics like The Hitchhiker's Guide to the Galaxy.
Science fiction can help create a shared vision of the future, acting as "useful fiction" to guide technological progress. Innovators can take inspiration from these stories and turn imaginative concepts into practical technologies. This symbiotic relationship blurs the line between fiction and reality, helping us shape the future by building on the stories we once imagined.
By leveraging fiction, companies can energizetheir innovation, turning dreams into ground-breaking technologies that redefine our world.
To find how you can harness fiction in your business, contact us.
Martin Talks, www.matomico.com